SODISTRA & CIGRAC Exhibition Stand at SIA Abidjan
- ClientSODISTRA / CIGRAC
- SectorIndustry
- Area24 m²
- FormatStand en angle, deux faces ouvertes
SODISTRA was celebrating its 20th anniversary and had to share its space with CIGRAC, its aggregates brand. Within just 24 sqm, the stand needed to tell two brand stories, display raw materials without looking like a work site, and give visitors a reason to stop in a crowded aisle.
We split the space into two identified frontages, each with its own counter and backlit sign, linked by a 20-year timeline wall. A plexiglass display case showcases the graded aggregates, and a touchscreen kiosk runs the Wheel of Excellence game with prizes to be won.
Designed, manufactured and installed by our teams for the SIA show in Abidjan, this 24 sqm corner stand hosted two entities from the same group: SODISTRA, active in industrial works and maintenance, and CIGRAC, its aggregate production business. The main frontage combines a stone-effect textured wall, brass joint lines and backlit cut lettering carrying the 20th anniversary signature. The white lacquered welcome counter features a curved wood panel underlined by a warm LED strip, custom-built in our workshop. On the CIGRAC side, a four-metre counter holds a plexiglass display case presenting aggregate grades, sands and premium materials, each labelled showroom-style. The rear wall unfolds a printed timeline retracing the company's history, with a lounge area screened by a wooden slat partition for meetings. The gamification device, a Wheel of Excellence on a touchscreen kiosk with prizes to be won, acted as both a traffic driver and a lead capture tool throughout the show. A light parquet floor, perimeter lighting and integrated screens complete the set, delivered in five weeks.
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